Founded in Melbourne, Australia, Forever New is a global womenswear brand that creates clothing and accessories inspired by a sense of modern femininity and timeless glamour.

The talented Melbourne team designs lasting collections that she can wear season after season, created with tailoring, quality, sustainability, and versatility in mind. Offering fashion staples including event dresses, coats, workwear, and essential tops, the range also includes trending pieces, and dedicated Curve, and Petite lines; all presented in gorgeous retail spaces that elevate her shopping experience.