SPORTFIRST sell only the best brands of sporting goods, fashion, footwear, fitness supplements, NRL / AFL gear and more at affordable prices. All our stores are independently owned - the manager of the store is the owner of the store.  This means dedication to customer service, product quality and value for money.  We are committed to providing expert advice, service and competitive pricing across the biggest brands in sport. SPORTFIRST will always be first with friendly service, relevant ranges and competitive prices, so be first in!