Midtown Momentum: Revitalising Sydney's Commercial Core

Sydney's CBD is experiencing a remarkable renaissance, with the Midtown precinct emerging as the vibrant centre of this transformation. With multi-billion-dollar developments under planning or construction¹, Midtown is rapidly reaffirming itself as Sydney's premier commercial, retail, lifestyle, and entertainment destination.

Sydney's Midtown precinct is the dynamic area bounded by Pitt Street to the north and George Street to the south, Hyde Park to the east, and Darling Harbour to the west. At the heart of this bustling hub lies Piccadilly Complex, providing businesses with unmatched connectivity, premium amenities, and the vibrant energy needed to succeed in today’s competitive landscape.

Read on to discover how Midtown’s revitalisation and our turnkey office spaces - are paving the way forward for modern workplaces.

A talent magnet in the heart of Sydney

For businesses looking to attract and retain top talent, location has never been more crucial. Sydney’s Midtown offers an unbeatable combination of accessibility, amenities, and atmosphere that resonates with today's workforce.

"After nearly 40 years in Bondi Junction, we made the move to Piccadilly to position ourselves in a location that helps us attract and retain top talent – especially the next generation of professionals who value a city postcode and the lifestyle that comes with it," says Gary Williams, Partner at Rosenfeld Kant.

"Since relocating to the CBD, our firm has elevated its presence, and we feel more connected to a network of key industry peers,” Gary says.

This sentiment is echoed by Lisa Vaughan, Divisional Asset Manager at Stockland, who identifies "accessibility and convenience" as standout qualities for the Midtown precinct.

"Location plays a big role in creating a workplace where people want to be. With ongoing developments like the pedestrianisation of George Street, Town Hall Square, and mixed-use projects like Parkline Place, the precinct is only becoming more appealing," says Lisa.

Unrivalled connectivity

The Sydney Metro has revolutionised access to the CBD, making commutes easier, reducing travel time, and broadening access to talent and opportunity for businesses and employees alike, "We're already seeing a shift in how people move through the city and access the CBD – and that momentum will only continue as other Metro stations open," says Lisa.

"With the Metro, trains, buses, light rail, and ferries all within walking distance of Piccadilly Complex, connectivity is seamless. In my role managing other workplaces in St Leonards and North Sydney, I experience firsthand how easy public transport makes it to navigate between key business hubs."

Future-proofed facilities that foster collaboration

Today's businesses need workplaces that adapt to changing work styles while encouraging collaboration and productivity.

Piccadilly Complex delivers this through purposeful design that prioritises flexibility, comfort, and connection — catering to people using the building every day, or for hybrid working – flexible office spaces, collaborative meeting areas, quiet focus zones, and comfortable communal spaces where teams can connect over coffee are just some of the key features of our spec suites.

“Our entire team, including senior staff, works in an open-plan environment. We have dedicated spaces for meetings and calls, along with client rooms for more formal discussions. And when a more casual catch-up is needed, we can step downstairs to the retail floor for a coffee, creating a more relaxed and accessible way to connect," says Gary.

Piccadilly's amenities extend beyond office design, where work/life balance is not simply a corporate buzzword but a real offering for businesses and their employees. This includes weekly HIIT and yoga fitness classes, refurbished end-of-trip facilities, upgraded lobbies and lifts, mixed-mode spaces, childcare on site, regular promotions and activations for tenants, and two floors of retail, food, and services directly below the office suites.

"The extensive retail offering at Piccadilly makes it easy to fit in lunchtime errands, business meetings, and personal commitments within the workday. It’s invaluable. It’s about creating a workplace people genuinely want to be part of," says Lisa.

A vibrant urban experience at your doorstep

Piccadilly Complex is more than just a workplace - it's a launchpad to everything the CBD has to offer, from retail and dining to entertainment and communal spaces.

Lisa says, "It's an exciting, dynamic place to be. The CBD has incredible rooftop bars, hidden laneway spots, great dining options, and beautiful restaurants, with Darling Harbour just down the hill."

This vibrant city culture and lifestyle, coupled with easy access to Hyde Park, the Domain, and the Royal Botanic Gardens, provides employees with endless options for recreation, relaxation, and socialising - both during and after work hours.

"Younger employees especially appreciate the location and energy of being in the city, with plenty of places to exercise, socialise, and enjoy spots like Barangaroo and the local pubs," says Gary.

1. Knight Frank Sydney CBD Office Market Report